Wyndham Hotels & Resorts unified recruitment for the world's largest hotel franchise – and transformed decentralized hiring chaos into a streamlined, multilingual talent ecosystem. Discover how they achieved a 290% increase in applications per job across 95 countries.
Industry
Hospitality (Hotel Franchise)
Company Size
9,100+ hotels across 25 brands globally
Challenge
Decentralized franchise model created inconsistent recruitment processes, limited candidate reach, and no unified employer branding across diverse international markets
Solution
Jobful's customizable talent community platform with multilingual capabilities, brand flexibility, and automated candidate management
Results
Operating 9,100+ hotels across 95 countries sounds impressive – until you realize each property was hiring independently with no shared systems, branding, or best practices.
Wyndham Hotels & Resorts faced a recruitment challenge that would make most HR leaders lose sleep. As the world's largest hotel franchise company, they operate 25 distinct brands – from economy hotels to upscale resorts – spanning nearly every continent. The scale is massive. The complexity? Even bigger.
The franchise business model means individual hotels manage their own hiring. While this gives property owners autonomy, it created a fragmented recruitment ecosystem with serious inefficiencies.
Each hotel posted jobs independently, often on different platforms. Candidates searching for "Wyndham careers" found a scattered, inconsistent experience. There was no central hub showcasing Wyndham's global scale, diverse opportunities, or employer value proposition.
A candidate applying to a Wyndham property in Germany had a completely different experience than someone applying in the United States or France. This inconsistency weakened the Wyndham brand and confused job seekers who expected a cohesive experience from a global hospitality leader.
With hotels in 95 countries, recruitment needed to happen in dozens of languages. Most platforms couldn't handle this complexity. Properties in non-English markets struggled to provide localized job descriptions, application processes, and candidate communication.
Hotels used outdated or disconnected systems to track applicants. This meant recruiters spent hours on manual tasks – sorting applications, sending follow-up emails, and trying to identify qualified candidates buried in their inbox.
Individual hotel postings weren't getting enough visibility. The average job posting attracted only about 10 applicants – far too few in a competitive hospitality labor market where hotels need choice to ensure quality hires.
Hotels needed to post on specialized hospitality platforms like HotelCareers, Journal des Palaces, and regional job boards. Manually managing these integrations property by property was time-consuming and expensive.
"We needed a platform that could present all hotels from different countries and brands under the Wyndham umbrella, while allowing each to maintain its unique employer profile. The challenge was finding technology flexible enough to handle our complexity while sophisticated enough to improve our results."
Anna Herbertsson-Munthe
Regional HR Business Partner – EMEA, Wyndham Hotels & Resorts
The stakes were enormous. The hospitality industry faces chronic talent shortages. Hotels compete not just with each other but with gig economy platforms, remote work opportunities, and other sectors poaching hospitality talent. Wyndham couldn't afford to lose qualified candidates due to fragmented recruitment technology.
Traditional recruitment platforms weren't built for this level of complexity. Wyndham needed something different.
Wyndham discovered Jobful through an unexpected source – the Jobs4Ukraine humanitarian initiative – and immediately recognized the platform's potential to solve their global recruitment challenges.
When Wyndham's team explored Jobful's capabilities, three things stood out: flexibility, advanced technology, and robust multilingual support. These weren't just nice-to-have features – they were mission-critical requirements for managing recruitment across 9,100+ properties.
The partnership began with a clear goal: create a unified talent community that could accommodate diverse brands, languages, and markets while maintaining local flexibility for each hotel.
Individual hotel profiles allowing all Wyndham properties to exist under one platform umbrella while maintaining distinct employer profiles for each brand and location.
Support for dozens of languages with seamless switching. Job descriptions, application forms, and candidate communications automatically adapt to each candidate's language preference.
Recruiters receive AI-curated candidate suggestions matched to each position's requirements. The system learns from hiring decisions, continuously improving its recommendations.
Points, rewards, and interactive challenges differentiate Wyndham from competitors. Candidates experience the brand through engaging content about hotel operations and career paths.
"We decided to work with Jobful as they stood out from a flexibility, technology, and language capability perspective, which was vital for us to meet the needs of our diverse EMEA market. Jobful has since delivered upon our expectations – they provide tailored solutions and efficient and effective customer service."
Anna Herbertsson-Munthe
Regional HR Business Partner – EMEA, Wyndham Hotels & Resorts
Wyndham discovers Jobful through Jobs4Ukraine initiative and begins conversations about franchise-scale challenges
Platform architecture designed for multi-brand, multilingual needs. Blueprint approved for 25 brands across 95 countries
Individual hotel profiles created, integrations configured. Wyndham Partner Careers platform built
Initial rollout to select EMEA properties. Immediate feedback: 3x increase in applications
Platform scaled across entire Wyndham portfolio. 9,100+ hotels now unified on single recruitment platform
Within weeks of launch, hotel recruiters reported something they hadn't experienced before: too many qualified applicants to interview.
A Wyndham property in Belgium needed bilingual (French/Flemish) front desk staff – a notoriously difficult hire. Using Jobful's language filtering and automated matching, they identified 12 qualified bilingual candidates within the first week of posting. They made two hires within 18 days.
A candidate in the UK applied for a position at a Days Inn property but discovered through the platform that Wyndham also operates upscale brands. After exploring the platform's career path content, she applied for a management trainee position at a Wyndham Grand – a higher-value hire the hotel might have missed without the unified platform.
Hotels using the gamification features reported that candidates who completed platform challenges had 40% higher interview show-up rates compared to those who only submitted CVs. The interactive experience created investment and commitment before the interview even happened.
"Hotels using the platform found it user-friendly and highly effective in streamlining their recruitment processes. The feedback has been overwhelmingly positive – our franchisees appreciate having technology that actually makes their lives easier rather than adding complexity."
Wyndham Hotels & Resorts Recruitment Team
Wyndham achieved a 290% increase in applications per job – jumping from an average of 10 applicants to 39 applicants per posting.
"The implementation was seamless, supported by an exceptional customer service team that provided timely, professional, and adaptable assistance to meet Wyndham's needs. The impact has been significant – we've seen substantial improvement in candidate reach, positive feedback from hotels, and a recruitment process that finally matches our global brand standards."
Anna Herbertsson-Munthe
Regional HR Business Partner – EMEA, Wyndham Hotels & Resorts
Centralized infrastructure with local customization is the sweet spot for franchise recruitment. Hotels need autonomy within guardrails.
True localization – not just translation – dramatically improves candidate quality and application completion rates in international markets.
Interactive platform features, gamification, and responsive communication create invested candidates who show up to interviews and accept offers.
The best recruitment platform connects seamlessly with existing job boards, reduces manual work, and fits into existing workflows rather than forcing process changes.
At 9,100+ locations, manual processes don't just slow things down – they become impossible. AI-powered candidate matching and automated communications are essential.
Wyndham Hotels & Resorts is the world's largest hotel franchise company, operating a portfolio of 25 brands across more than 9,100 hotels in 95 countries. The company is committed to delivering exceptional hospitality experiences, offering accommodations ranging from economy hotels to upscale resorts.
Wyndham's brand portfolio includes well-known names such as Wyndham Grand, Ramada, Days Inn, Super 8, Travelodge, Howard Johnson, and many others. With a strong focus on innovation and franchisee support, Wyndham provides cutting-edge solutions that enhance operational efficiency, guest satisfaction, and talent acquisition across its global network.
The company's commitment to its people – both employees and franchisees – drives its investment in modern recruitment technology. By partnering with Jobful, Wyndham demonstrates its dedication to attracting and retaining top hospitality talent worldwide.
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