[Case Study] Inside School of Big Ideas, powered by Publicis Groupe Romania & Jobful: creating the next generation of advertising specialists

Executive summary

School of Big Ideas is a learning program created by Publicis Groupe for the Creative and Media specializations within the advertising industry. 

Through this program, Publicis Groupe Romania takes on the role of mentor and supporter for the next generation of specialists, offering them access to courses across various advertising specializations. 

Publicis Groupe Romania partnered with Jobful, experts in recruitment platforms, to provide a comprehensive solution that streamlines their programs. Jobful integrates all functionalities into a single, cohesive talent platform.

As a result, the School of Big Ideas has benefited from smoother workflow management and successful intern recruitment. In the future, Publicis Groupe Romania aims to further enhance the platform by adding new modules and an onboarding system for interns, ensuring ongoing excellence in advertising education and talent development.

About School of Big Ideas

In a rapidly evolving industry, educating young talent is crucial for sustaining continuous innovation and professional excellence. With this vision, Publicis Groupe launched the School of Big Ideas, an academy dedicated to nurturing talented young individuals aspiring to build careers in marketing and advertising. 

The School of Big Ideas is a unique program, where these aspirants can learn from the best professionals in the industry, leveraging the vast expertise and knowledge that Publicis Groupe has accumulated over the years. It consists of two stages: a theoretical one, where students attend online courses and workshops to learn the fundamentals of advertising and a practical stage, which involves a paid internship for those who successfully pass the initial phase. 

Challenges

School of Big Ideas program required an integrated platform to allow seamless navigation for users from one step to the next, ensuring a smooth learning journey and enhanced user engagement. Simplifying the monitoring of each user’s progress was also crucial to provide real-time insights and support. 

The Solution: Jobful platform customisation

Publicis Groupe Romania adopted a customized version of the main Jobful product, specifically tailored to meet their unique needs. The comprehensive platform was designed to consolidate all resources within a single system. The user journey was streamlined to include all necessary steps for entering the School of Big Ideas, including: onboarding process, testing and selecting the candidates, signing the contract and joining the program, accessing to the online courses and tests.

To further enhance the platform, custom features were developed, including a vetting system with predefined qualification criteria for each step and custom reporting for the entire process. This ensures that only the most suitable candidates progressed to the internship stage of the School of Big Ideas. Additionally, a series of automated emails was created to keep users engaged and informed throughout their journey towards the internship.

Results

Publicis Groupe Romania successfully utilizes the Jobful platform for the School of Big Ideas, allowing for easy monitoring of user progress, providing timely updates, and creating a comprehensive end-to-end experience for participants, all in one place.  

The platform accommodated approximately 500 users for the first module of the School of Big Ideas, with 36 of them advancing to the final internship stage.

Testimonials

Quote from Publicis:

According to Anca Catarambol, Chief Talent Officer at Publicis Groupe Romania, “Using Jobful platform, managing our project became much easier by centralizing all data in one place. This allows us to run two modules simultaneously, greatly enhancing the program’s efficiency. Both the applicants’ experience and our team’s workflow have improved considerably.”

Quote from students:

 ‘’The experience was wonderful. I didn’t anticipate the high level of quality in the process.”I met and worked with dedicated, organized, and very professional people, but at the same time warm and friendly. I am left with a very positive impression, and my desire to work with the Publicis team has grown tenfold. From my point of view, there is nothing that should be modified or changed. Both the recruitment and the onboarding processes were very well-organized.” Noted a student from Creative module, 2023”.

Quote from Jobful: 

“Partnering with Publicis Groupe Romania has been an incredible journey for us. Our goal was to provide a seamless, all-in-one platform that could meet their unique needs for School of Big Ideas and enhance the user experience for students and interns alike. Seeing the tangible impact our solution has had on their program—streamlining processes, increasing engagement, and ultimately helping to identify and nurture top talent—has been immensely rewarding. We look forward to continuing our collaboration and supporting their innovative initiatives in the future.” said Mihai Cepoi, CEO Jobful. 

Future Plans

Looking ahead, Publicis Groupe Romania plans to further enhance its use of the Jobful platform by adding new modules and developing a comprehensive onboarding module for the internship segment. These upgrades will expand the platform’s capabilities, offering a wider range of tools to support the Publicis Groupe Romania’s educational and recruitment goals. The new onboarding module will ensure a smooth transition for interns, equipping them with the necessary resources needed to integrate seamlessly into their new roles. Through these strategic improvements, the agency aims to continually elevate the user experience and reinforce its leadership in advertising education and talent acquisition.  

About Publicis Groupe Romania 

Publicis Groupe is number one communication group in Romania and globally, offering all advertising services. Publicis Groupe Romania has an annual turnover of over 150 million euros and a market share of approximately 25% of the total communication market in Romania. Publicis Groupe Romania has countless “Agency of The Year” Awards across all its divisions – the most decorated agencies in the market, each in its sector. Under one roof, the group includes 15 agencies:Publicis, Digitas, Publicis Relation, Leo Burnett, est.now, Carre Noir, Saatchi & Saatchi, The Geeks, MSL The Practice, MSL Consultant, Prodigious, Zenith, Starcom, Spark, Performics. Publicis Groupe Romania drives growth for both local and multinational brands, serving over 200 active clients across various industries, whether they are market leaders or challengers.  

About Jobful

Built on people centric models and cutting edge technologies, Jobful offers a wide range of features designed to innovate how organizations attract, engage and hire professionals in today’s digital world.

Discover how Jobful can transform your digital education and recruitment process. For more information or a demo, please contact us at [email protected] or visit our website at https://jobful.io.